Roxanne Hoffman (she/her) is an interaction designer, researcher, and strategist passionate about envisioning human experiences of technology. Using evidence-based decision making, experimentation and prototyping, and an empathy for different lived experiences, she helps organizations realize accessible and inclusive futures, grow and co-create with their communities, and create intuitive designs that last.
She is currently a Human Factors Engineer & Researcher at Apple. She holds a Master of Design (MDes) and Master of Business Administration (MBA) from the Institute of Design at Illinois Institute of Technology, and a Bachelors of Science in Mechanical Engineering from Cal Poly San Luis Obispo.
Capabilities
Design & Prototyping
UX Design
Product Design
Visual Design
Game Design
Research & Evaluation
Design Research
UX Research
Usability Testing
Statistical Analysis
Strategy & Management
Design Strategy & Service Design
Human Factors & Design Controls
Project Management
NPI Product Launch
Experimentation
Data-driven Art
Biodesign
Speculative Design
E-Textiles
Making: Design & Prototyping
It’s through design that we can unlock experiences that don’t yet exist. My design work builds on the existing patterns and behaviors (and data!) that enable technology to help people live fuller lives.
Featured Projects
Padlock
UX Design
Pooch
Product Design
Cradle
Game Design
Listening: Research & Evaluation
The starting point of any product or service is listening to those who are most impacted. Using mixed methods and both qualitative and quantitative data, my research strives to uncover the characteristics of a plausible, probable, possible, and preferred futures.
Featured Projects
Memiro
HCI Research
USer Research
Allbirds
Busk
UX Research
Leading: Strategy & Management
Strategy requires a fluid understanding of how small processes fit into the big picture. With experience in several industries and disciplines, my creative and pragmatic leadership helps organizations tackle challenges.
Featured Projects
IHDD
Design Strategy
Technical Operations
Apple
Process Engineering
Applied Medical
Futuring: Experimentation
Curiosity and experimentation are key components to understanding how we can know what futures we can and should create. In these experimental works I play with unfamiliar materials, abstractions, and experiences in order to surface discussion of what it means to live with multiple forms of intelligence: that from our bodies, our planet, and our technology.
